Why Article Marketing Works
Article marketing is one of the best ways to send free target traffic to your website.
A well-written article will convince people searching for information that you have the answers to questions they are seeking.
Articles can be used in many different ways to build your online business.
You can submit your articles to article directories, use them on your own website, blog, or newsletter and more.
Article marketing is a proven method of advertising, which builds the credibility, brand, search engine ranking, traffic, and long-term growth and stability of your business.
Each article you submit will contain an author resource box, which will include your knowledge, experience and contact information.
An informative article that is submitted to article directories and other places across the internet will help build credibility for you and your business.
When someone search the Internet for information and chooses your article to solve a problem, you become the expert on that topic.
Becoming an expert in your target market will help you build credibility as well as attract new customers to your business.
Writing and submitting articles to article directories is an important step in building your online brand.
What is a brand?
A brand is your unique identity consisting of a trademark, logo, or name, which identifies your business, product or service.
Promoting and advertising your business effectively will help you build your brand and public image. Your brand or image is what connects your business to the public. The public easily recognizes brands such as Google, Yahoo, Amazon and Tweeter.
The public also recognizes name brands such as Michael Jackson, Oprah Winfrey, Donald Trump, Michael Jordon, Kobe Bryant and Tiger Woods.
It does not matter what type of brand or identity you decide to build as long as you use effective marketing techniques, and article marketing can provide that for you.
Another way article submission can help you build a stable online business is through Search Engine Optimization (SEO).
SEO is all about obtaining top search engine ranking in popular search engines such as Google and Yahoo.
In order to gain top search engine ranking, you need to have high quality backlinks to your site.
The more high quality backlinks you have coming to your site from other sites will determine how relevant your site is to search engines and people.
The more relevant your site is to search engines and people will ultimately determine your search engine ranking. There are many ways, however, to obtain backlinks for your site.
Backlinks can be gained by writing and submitting articles to article directories, link directories, social bookmaking sites, posting to forums and making comments on websites and blogs among many other ways.
When your articles are submitted to articles directories they become available for free publication in many other high traffic websites, directories and ezines across the Internet.
Your author resource box, as mentioned earlier, can end up on high quality directories and sites such as IdeaMarketers, EzineArticles, GoArticles, ArticleBase, Article Dashboard and many others.
Your article will continue to link back to your site and generate income for you repeatedly.
Once again, your author resource box is an amazing tool for promoting your own website and personal brand, because it can bring unlimited targeted free visitors to your website repeatedly.
This is your opportunity to sell yourself, your business, product or service to your visitors, so make the best of that opportunity by writing an appealing resource box.
Submitting articles to article directories will immediately give your business a foundation in which to grow.
Getting your business off to a solid start and gaining momentum through article submission is very important, if you are serious about making money online.
Remember, choose directories for your article submissions that will give you the best opportunity for effective article distribution.
Article marketing is free advertisement that brings repeated targeted visitors to your website, so do not hesitate to write and submit as many articles as you can.
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